Monday, 20 March 2017

BRoR: First national TV ad campaign for 20 years

Coming to a Devil's Lantern near you...

Due to run for 'more than three weeks' on TV and at cinemas; and will be supported by posters on trains and at stations.

Good to hear both goods and passengers mentioned.

UPDATE: This from Steve Strong...

That's some confidence in the product.

Not a train to be seen!

UPDATE: This from Paul (Brigg Line) @Saturday_Only...

UPDATE: This apparently from ‘Tulyar’…

Good to see the Rail Delivery Group embracing both the tradition and diversity of today's railway in their new logo.

Much as new nations emerging from former colonies, or ethnic/cultural reformations attach significance to the colours and symbols (cont’ p94)…

I wonder if there is (or readers might attribute) significance to the colours used and their positions on the logo. 

Eye suspects it had something to do with not using any existing TOC house colours (future franchise winners - fill your boots!).

Industry simplification - Supply and Deliver!

Eye exclusive: Inside the office of the RDG CEO!

An Aldersgate mole has supplied extraordinary footage of recent high level discussions between leaders of the RDG and RSG.

Here Paul Plummer offers the Supply Chain a seat at the table:

Truly, Master of all he surveys!

Super Inquiry into Air Quality announced

This from the Transport Select Committee:

"MP’s from four select committees have combined forces to launch an unprecedented joint inquiry on air quality to scrutinise cross-government plans to tackle urban pollution hotspots.

"The Environmental Audit Committee, Environment Food and Rural Affairs, Health, and Transport Committees will hold four evidence sessions to consider mounting scientific evidence on the health and environmental impacts of outdoor air pollution.

"The Government has lost two UK court cases about its plans to tackle the key pollutant nitrogen dioxide (NO2). The High Court has ordered the Government to publish a draft new clean air plan to tackle NO2 by 24 April, with a final plan by 31 July."

This joint inquiry creates both opportunities and potential threats for the rail industry.

Passenger operators into London termini may wish to consider their idling policy for diesel trains?

Whilst station owners may want to look at whether their stations offer adequate ventilation...

On a more positive note, with the London Mayor particularly keen to introduce low-emission zones, Eye wonders whether railfreight operators can work with TfL and DfT to utilise passenger stations at night (and dormant Royal Mail facilities) to offer logistics services to the Capital?

Either way, hopefully RFG and RDG will see fit to submit evidence?