Tuesday 10 February 2009

Crossing the line

Has Network Rail's success in managing the recent adverse weather gone to its head?

The Fact Compiler has received the following email from one of NR's PR monkeys:

It would be marvellous if you could highlight all the great coverage (that) Network Rail achieved in raising awareness of level crossing misuse this week...

Wait a minute!

As numerous headlines pointed out:

The number of cases of motorists taking dangerous and illegal risks at UK level crossings is at a four-year high.

So what has Network Rail been doing for the last four years to address this problem?

Ah, of course.

Sticking ads on the back of vans and, errr..., running locos into vehicles for the exclusive benefit of Clarkson and Top Gear!

Pay attention Network Rail.

If you want to see how to reduce level crossing abuse look across the pond to
America and Canada.

Where is Network Rail's Operation Lifesaver equivalent?

Fingers out and website up - if you please!


UPDATE: A Network Rail spokesman writes...

Don't begrudge us for using every weapon in our armoury in countering level crossing misuse.

The Top Gear collision was an attempt to get the message across to petrolheads, we make no apology for that.

Of course, we want to make more headway on the misuse stat, but this is a young campaign.

It took decades for the drink driving message to cut through and make it socially unacceptable - we're here for the long term

So get a dedicated bloody website up and resource the campaign properly!